M-TECH business session
Building trust, creating an emotional connection and promoting organizational culture.
In the year 2023, in the age of social media, we have no doubt about the importance of image. It refers to the general perceptions, ideas and opinions that people have about a person, product, brand, institution or organization. Image is how an entity is perceived internally (by employees or members of the organization) and externally (customers, business partners, communities). It can be based on a variety of factors such as communication, experience, marketing, other people's opinions and actions. It is important because it influences the relationships and interactions an entity has with its environment.
A positive image can attract customers and investors, reinforces trust and builds loyalty. In the case of a company brand, it can influence market success, competitiveness and the ability to attract, retain talent.
We are very excited to share our success with you!
The last quarter was extremely busy for our marketing team as we worked to execute business sessions for the entire M-TECH company. We wanted to show our teams working in action and allow you to observe our daily activities. It was extremely demanding to organize this event, but thanks to the excellent cooperation with the team, we managed to make it happen. Bringing the different teams together, planning the whole thing so that the session didn't take too long, and controlling more people was quite a challenge.
We would also like to thank our colleague Iza from the administration department, who is a hobby photographer. Her commitment and skills allowed us to take more than 3,000 photos! We then embarked on the processing process, where we selected the best 1,000 photographs, which we subjected to professional editing.
With the business shoot, we not only created valuable material to promote our company, but also developed cross-departmental competences. It was a great way to integrate teams and create a positive atmosphere in the workplace.
Showing employees in action and allowing them to observe day-to-day operations can help build trust towards the company.
The fact that a company is willing to show its processes and employees in public can influence the perception of the company as a reliable and credible organization. Watching colleagues in action, engaged and focused has reassured us that business sessions can help to sustain motivation and create a positive atmosphere in the workplace.
What are the benefits of using real photos of teams working in the company:
- Building trust: Real photos of teams working in a company help to build trust with customers and potential customers.
- Creating an emotional connection: Real photos of working teams allow customers to better identify with the company.
- Standing out from the competition: Using real photos of working teams can help a company stand out from the competition - a world full of stock images and graphics.
- Conveying company values and culture: You can show a team that works together, engages in projects and supports each other. This can build the image of the company as a place where people are committed, professional and team-oriented. Clients often value such values and prefer to work with companies that embrace them.
- Personal touch: They show that there is a group of people behind the company who are ready to serve and address the needs of customers.
We are proud of the results we achieved during this business session. By using real photos of our working teams, we want to build trust, showcase M-TECH's values and corporate culture and differentiate ourselves from the competition.
Thank you all for your support and we encourage you to see the results of our session on our profile!
We are creating a brand identity by creating a consistent image and a positive message about the company.
Check out how it came out.
PR & Marketing Manager