Video as an effective sales and product presentation tool

A new series on our YouTube channel

In the world of modern communication, where the pace of purchasing decisions is constantly increasing, videos are becoming one of the most important tools in B2B marketing. Today, it is not just a sales support - it is a channel for building trust, technical education and the practical presentation of solutions that have a real impact on the efficiency of work in workshops, services or production lines.

In response to market needs, we are starting a new product video series on our YouTube channel from 1 April 2025. Every week, on Tuesdays, we will publish new videos showing selected products in action. This will include a concrete dose of technical information, a demonstration of the equipment’s capabilities and practical application scenarios.

Video premiere schedule:

01.04 - ILPRO508 - the flagship lamp of the ILPRO series, combining white and UV light function. A flexible arm, excellent ergonomics and durability are the features that set this model apart. As we read in the article ‘The evolution of M-TECH inspection lamps’, it is ‘a solution designed for leak diagnosis and working in harsh workshop environments’.

8.04 - ILPRO507 - compact but extremely powerful. Designed for intensive work, it has a powerful light source and a rugged design.

15.04 - ILPRO502 - combines convenience of use with high light output. Particularly appreciated for its slim design and precise illumination of hard-to-reach places.

22.04 - ILPRO500 - is not a lamp, but an innovative and universal charging station. It allows wireless, fast charging of lamps and Qi-enabled smartphones. As highlighted in the article ‘Our products in action’, the ILPRO500 is ‘a key piece of workshop infrastructure that tidies up the workstation and keeps equipment running’.

29.04 - WLE53 - robust LED work light with high resistance to outdoor conditions. Developed for heavy-duty use, it will work well both in the workshop and on the construction site.

Our videos are not just a product presentation. It is also a form of education - we show real working scenarios, test the equipment in practice and provide tips on how to get the most out of it. This is an added value which, as discussions with our partners show, is highly valued by technical advisors, salespeople and purchasing teams.