Summary of the Year 2024

Marketing Department

The year 2024 was a challenging and at the same time inspiring year for our department, which allowed us to achieve many important goals. Launching new products on the market required intensive work, but also opened up further growth opportunities. Collaborating with customers on projects under their own brand became one of our priorities, and the efficiency of these activities was mutually beneficial.

One of the biggest successes was the strong growth of the M-TECH company channel on YouTube, where we regularly published high-quality video content. This content, together with numerous graphic materials, allowed our customers to get to know and understand our offering even better. The enrichment of the resource with modern visual content has significantly raised the standard of the marketing service.

 

This year also brought the unique experience of the Automechanika Frankfurt 2024 trade fair. Our presence at this prestigious event was an excellent opportunity to present a modern stand and product launches, which were met with great interest. This proves that M-TECH is constantly moving towards development and innovation.

In the past year, we also continued to publish industry quarterly magazines, which are popular with customers and partners. We published not only product articles in the trade media, but also expert contributions that highlighted our knowledge and position in the industry.

We also modernised the photographic studio to ensure that the graphic materials supplied by M-TECH were of the highest quality. This investment allowed us to meet our partners' expectations in terms of product visualisation.

As the M-TECH marketing team, we participated in two editions of marketing conferences, which enabled us to keep up to date with trends and implement the latest solutions in our daily work. We have continually developed our website. We expanded the product tab, took care to update the information, and a new section ‘Certificates’ appeared . The improvement of the mobile version of the panel and the introduction of attractive promotions and discounts for regular customers were further steps aimed at increasing the satisfaction of partners cooperating with us.

Looking back, we can proudly say that every project implemented and every innovation contributed to further strengthening M-TECH's position on the market. I would like to thank all team members for their commitment and our customers for their trust and cooperation. The year 2025 promises to be just as exciting, and we are embarking on new challenges with energy and enthusiasm.

 

 

 

 

 

Agata Jachowicz
PR & Marketing Manager