POWERTEC expands its halogen bulb range

The new PREMIUM series and eco-friendly STANDARD 24V packaging

For years, POWERTEC has been providing drivers with reliable lighting solutions for everyday vehicle operation. In response to evolving market demands and growing expectations regarding sustainability, user convenience, and road safety, the brand is introducing a series of enhancements to its halogen bulb portfolio.

One of the key elements of this transformation is the refresh of the POWERTEC STANDARD 24V range. The well-known and trusted halogen bulbs, widely appreciated by professional drivers, are now available in completely redesigned paper blister packaging. The new visual identity helps unify the brand’s product portfolio while supporting its strategy to reduce the use of plastics.

The new packaging has been developed in line with the Plastic Free Packaging concept, replacing traditional plastic packs with more environmentally friendly alternatives. This change has significantly reduced plastic consumption without compromising product protection during transportation, storage, or retail display. Customers can continue to rely on the same proven product trusted by truck and commercial vehicle operators for years—now presented in a more modern and sustainable format.

Alongside the refresh of the STANDARD range, POWERTEC is also introducing the all-new POWERTEC PREMIUM line. Designed for drivers who expect more from a conventional halogen bulb than basic performance, the PREMIUM series has been developed to enhance visibility, improve driving comfort, and extend service life.

One of the most significant advantages of the new range is its increased light output. Thanks to an optimized filament design and carefully engineered operating parameters, PREMIUM bulbs provide more effective illumination of the road and its surroundings, helping drivers detect obstacles, road signs, and other road users more quickly. Improved visibility translates directly into greater driving comfort, particularly during nighttime driving and in challenging weather conditions.

However, increased brightness is not the only benefit. The POWERTEC PREMIUM series has also been engineered for enhanced durability. Its extended service life means less frequent bulb replacement, a feature particularly valued by high-mileage drivers, fleet operators, and commercial vehicle users. The combination of improved lighting performance and longer lifespan makes the PREMIUM range a natural evolution of the STANDARD series.

The new range includes the most popular bulb types used in passenger cars and light commercial vehicles, offering users the flexibility to choose a product that best matches their expectations and vehicle usage requirements.