M-TECH’s successes in 2022
The past years have been a difficult time for all of us, filled with an atmosphere of uncertainty and entirely new challenges. Large increases in the cost of production, sea freight, huge - air freight forwarding, production delays, delays in global supply chains or exchange rate volatility are just a few of the problems that all of us in the automotive industry have had to face.
What could we do in this situation?
Tracking trends in the global aftermarket has been one of the key considerations in the context of developing and expanding the M-TECH brand's distribution network worldwide, even in these difficult times. A thorough analysis and understanding of the directions the industry is taking has been the most valuable source of inspiration for developing our portfolio with a series of products tailored to customers' purchasing preferences, and this is the direction we have decided to take.
What have we been able to achieve with this?
First and foremost, we start 2023 with an unusual achievement on the Polish entrepreneurial scene. For the sixth time, we became winners of the Polish ranking and were awarded the title of Business Gazelle of the Year 2022, which confirms M-TECH's strength and brand quality. The Business Gazelle is a title that is associated with authority, entrepreneurship and a great recommendation that is of significant importance in business relations with existing and new contractors both domestically and internationally.
What else is our success?
Automechanika Frankfurt trade fair
Wzięliśmy udział w najważniejszych targach ostatnich lat, a mianowicie Automechanika Frankfurt 2022.
We took part in the most important trade fair of recent years, namely Automechanika Frankfurt 2022.
We can already openly say that last year's edition upheld the tradition and broke attendance records among both visitors and exhibitors. The participation of so many companies from all over the world was hugely influenced by the extraordinary prominence of the fair, which in its original format takes place at two-year intervals, but the global COVID-19 pandemic made it impossible to hold the event in 2020, so we waited as long as four years for Frankfurt to return.
We perfectly anticipated that such a long break would amplify the enormous interest, so in order to cope with the influx of visitors, we sent a historically large representation to Frankfurt, consisting of company management, product managers and members of the sales and marketing department. As a result, every current and potential business partner who visited our stand received comprehensive and professional consulting, technical advice, but also the opportunity to exchange invaluable experiences and market forecasts for the coming months.
Automechanika 2022 in Frankfurt, preceded by weeks of preparation, meticulous planning and, finally, perfect implementation of the planned activities, was a great success for us. Above all, we met with our existing partners, who have been and will continue to be the pillars of our development. We discussed with them our joint successes, potential risks and future plans. We also made plenty of forward-looking contacts with contractors from all over the world, which will certainly allow us to continue the global expansion of the M-TECH brand, through which we will supply more customers with profit, providing them with quality goods at a matching price.
In addition to Frankfurt, we were able to attend the major automotive events Motortec Madrid, Autopromotec Bologna and Equip Auto.
As a one-stop lighting supplier, we have prepared more than 100 product launches for our partners, which are in line with current trends and are often trend-setting in their own right. Amongst other things, we have introduced LED replacements for motorbike and fog light bulbs, further LED conversion kits, new inspection lights from the PRO series, reversing lights, as well as expanded the range of work lighting with the budget ECONO series and new references from the BLACK series.
With a consistent strategic focus, real listening to customer needs and selecting the right Partners, we have designed the new M-TECH 2022/2023 product catalogs:
- M-TECH Light@Automotive 12V,
- M-TECH Light@Work 24V,
- M-TECH Light@MOTO.
In addition to this, we have implemented a new sales tool, the M-TECH Light@2023 Novelty Catalog, which includes expert comments from the Research & Development department on the most important features of the introduced products.
This catalog proved to be the most innovative sales tool of the 2022/2023 automotive lighting season.
Product session and interview for Forbes
A hugely challenging product shoot showcasing our products dedicated to heavy vehicles and motorbikes was successfully completed.
We were also able to give an exclusive interview for the international magazine Forbes.
Nomination of the year in the AUTOEXPERT - PRODUCT OF THE YEAR 2022 competition
Our products were nominated in the competition organized by AutoExpert for the automotive industry. They won the trust of the recipients and were ranked AUTOEXPERT's PRODUCT OF THE YEAR 2022 in the automotive parts and accessories category and in the workshop equipment and software category.
It is thanks to the relationships we have managed to build together over the years that it has been possible to achieve this joint success and gain an unusual and prestigious award in these difficult times for everyone. We promise to do everything in our power to make this 2023 a year full of opportunities, challenges and success for you and for us.
Marketing Team Leader