M-TECH strengthens portfolio

ROAD-TEQ logo on packaging and further brand expansion. New logo. Same quality.

Dynamic development of the M-TECH brand

M-TECH, a leader in the automotive lighting industry, is consistently pursuing its strategy to develop and strengthen its market position. As part of this strategy, a new ROAD-TEQ logo has appeared on the packaging of halogen bulbs, which from now on will also be systematically introduced on other M-TECH brand products.

The new marking not only emphasises the high quality of the products on offer, but is also part of a long-term strategy to build ROAD-TEQ brand recognition, closely associated with M-TECH innovation and reliability.

ROAD-TEQ - a brand for quality and the future

Since the beginning of the year, ROAD-TEQ has been dynamically developing its range. Following the successful debut of products such as parking sensors, the range will be expanded in the coming months to include blister-packed car fuses, which will go on sale in August 2025, as well as zip ties, which have been very well received by the market. Customers can expect further expansion of the ROAD-TEQ range, especially in the automotive accessories segment, which has seen rapid growth in recent years.

New logotype - a clear message to the market

The presence of the ROAD-TEQ logo alongside M-TECH on the packaging is:

confirmation of the continuation of the highest quality standards,
a signal to customers about the development of the brand and the expansion of the range,
part of building a stronger ROAD-TEQ presence on the European market.

Importantly, the technical parameters and product specifications remain unchanged - customers can still count on the superior quality for which M-TECH products are known.

Strategic expansion in a new direction

ROAD-TEQ is M-TECH's response to growing consumer expectations and a rapidly changing automotive market. The brand bridges the gap between innovative technological solutions and practical products that enhance driver comfort and safety.

Michal Jachowicz, CFO of M-TECH, emphasises:

"The introduction of the ROAD-TEQ logo on our packaging is a natural step towards further development. We want ROAD-TEQ to be identified with the highest quality and standards that M-TECH has represented for years. This is just the beginning - we plan to systematically expand this brand into further segments."